Marketing Strategy

TJMAXX Digital Marketing Strategy 

  • Host a scavenger hunt with incentives promoted through digital engagement 

  • Increase Gen Z engagement through social media and in-store visits 

Sonic Drive-In Marketing Campaign 

  • Introduce the Jam Blast Off shake, a partnership with James Corden that revives the Two Guys Ads 

  • Bring back collectible figurine lines and start a sweepstakes 

Edible Arrangements Consulting Practicum Emory Integrated Marketing Campaign 

  • Create joy in everyday scenarios not only big events by promoting self-treating with smaller bites 

  • Create a DIY kit to foster a moment and increase personalization 

Jones Road Marketing Growth Strategy 

  • Expand the category to include men's skincare 

  • Products will promote benefits and the brother-brand's tagline will be Your Skin Needs Armor 

Porsche Social Media Strategy 

  • Highlight human touch by showcasing the personalities behind the dealership, highlighting authentic customer interactions, and incorporating leadership commentary 

  • Highlight exclusivity by sharing behind-the-scenes moments and sharing exciting experiences 

  • For electric models, highlight owner testimonials and reasons for choosing, as well as focus on the driver's control 

  • Introduce an interview-style reel series 

  • Introduce employee interviews, stylized videos with trending audios, tutorials by a technician, vlogs of a driver the day of an event